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The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

They typically follow narrow categories or subcategories, from Application Performance Management to Wired and Wireless LAN Access Infrastructure. Both are looking for a better understanding of trends and developments within a given space. Many are previous practitioners, executives, or researchers in their chosen sectors. .

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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Here are a handful of trends to be aware of in the coming year. I simply stole narrowed down themes based on this Hotwire Communications Trend Report. Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), Now for the goods.

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Personal Tech PR Must-Haves

ImPRessions - Crenshaw Communications

So we are loving the HooToo TripMate Elite Versatile Wireless N Travel Router because it solves a few problems. It’s a portable Wi-Fi router , so if a hotel room only allows one gadget over wireless, you can connect the HooToo using Ethernet, then connect with multiple gadgets. Not sure if this will take off, but worth a look.

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Tips for marketing to the change-averse consumer

Agility PR Solutions

The wireless phone industry was rapidly taking off, and the first generation iPhone had launched not long before. In this age, it was still difficult for sales representatives to convince customers to add mobile internet to their monthly wireless plans. It was 2008.

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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

Xbox’s Barbie-themed console You heard us correctly – Xbox has teamed up with Mattel to launch not only a themed console but a wireless controller and Barbie cars in the Xbox-exclusive Forza Horizon 5 too. Boohoo aren’t the only retailer to jump on the Barbie-core trend, however, the research that went into it was very clever.

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. One of the most successful social impact partnerships – now a classic – is the one between Verizon Wireless and several domestic abuse prevention agencies.

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3 Ways IT and Marketing Can Improve the Use of Big Data

PR 20/20

Google defines big data as: Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. 
. An example of big data in action is Walt Disney’s use of the wireless tracking “MagicBands” in their parks.