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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Here are a handful of trends to be aware of in the coming year. I simply stole narrowed down themes based on this Hotwire Communications Trend Report. Corporate Social Responsibility and brand activism continue to lead company messaging: “Values don’t (or shouldn’t change) and have a tremendous effect on the growth of a company.”

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. At some point in the evolution of a PR engagement, a CSR (corporate social responsibility) campaign may be an appropriate step. Social impact organization partnership.

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Why 99% of companies should completely forget about brand journalism

Communications Conversations

But, will this brand journalism trend continue? Who wants to get their news from a wireless service provider? Content Strategy Corporate Blogging brand journalism brand journalism cisco brand journalism coca-cola brand journalism intel brand journalism verizon content strategy' Disagree with me?

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Dear PR People: Calm Down

Cision

Quite the opposite really: I was feverishly working on a set of talking points that were due in 90 minutes when my wireless connection crashed. “I Before she could answer, I sat down at her desk and began emailing myself a series of documents from our corporate network.

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. She’s a former colleague and friend and currently heads communications for the Auto Care Association.

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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

The ability to touch and feel is a novelty to a generation weaned on wireless.”. Holmes Report: Hotwire Predicts Virtual Reality As Key Comms Trend For 2016. “We don’t mean a return to the five-pound Sunday New York Times, but digital-only media properties are finding value in also having a high-quality physical presence.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16). For example, it also forms the basis of Bluetooth and Wi-Fi (wireless fidelity) which both transmit data wirelessly. Developed from corporate communications, it soon applied to mass media to the public (38).

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