Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

JUNE 2, 2015

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now!

Content Marketing 120

Content Marketing Marketing SEO Education 120

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. The long game. Making your case to hoist the trophy.

Case Study 231

Case Study Writing Pitching SEO 231

Beyond PR

SEPTEMBER 8, 2016

SEO can make you a better writer, he said, thanks to search engines’ shift towards targeting topics and not just keyword phrases. That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget. Write about the thing, not the keyword string.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

JUNE 28, 2017

” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey.

Publicity 255

Publicity Storytelling Automotive Software 255

Contently - Strategy

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof. Identify and Address Audience Needs with SEO Tools.

Strategy 70

Strategy SEO Analytics Content Marketing 70

Cision

AUGUST 31, 2015

After comparing the future influx of information to a tsunami, Mark calmed everyone down by reassuring us that The Content Code has all to do with being human and less to do with SEO tactics. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Contently - Strategy

JANUARY 2, 2019

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. Perform an SEO analysis and craft an SEO strategy. So many different departments are stuck in their old ways and want to continue on. June, Illinois.

Case Study 85

Case Study Content Marketing Strategy Facebook 85

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Blogging is no longer an experimental trend that might be a waste of time. How-To-Guides. About Seth Gilpin.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Simple SEO Tool Hacks for Digital Marketers ”. The Buffer Guide to Video Metrics ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

MAY 21, 2015

The show is tight, information packed, and always leaves listeners with actionable and implementable tips and takeaways on topics ranging from Digital, Internet, and Social Media Marketing, to Content and Inbound Marketing, to Email Copywriting and SEO, to Branding and Buzz, to Entrepreneurship and Business Management. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120