Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster
PRSay
MARCH 7, 2024
Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. He’s just Ken.”
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