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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

Are you confident that your media monitoring software is capturing every relevant piece of coverage, or are you concerned that you might be missing some of it? Director of Communications, Enterprise Real Estate Company (>1000 employees). Then, you can further evaluate the true impact of these articles on reader engagement.

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The Top Industries That Benefit From Hiring a PR Company

PR Fuel

Whether it be an update to existing software, a new partnership, or the creation of entirely new software , they always have something to inform the public about. Let’s say that your company is releasing new software. Real Estate. Real estate companies can benefit from press releases as well.

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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

Sexist terminology such as “male and female” connectors or phrases such as “manhours” to describe the work that went into a project Ableist adjectives like “disabled” software features.

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PR Buzzwords That Should Be Banned

ImPRessions - Crenshaw Communications

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms. When it comes to business software, customers may expect to hear about “end-to-end solutions” or a “suite of scaleable offerings.” In some cases it’s understandable, or even necessary.

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

Consider the countless PowerPoints, business plans, companies and new divisions launched in just one year to chase the Metaverse dream, involving all kinds of hardware, software, and use cases (think real estate, avatars, ecommerce, advertising, entertainment – the list is endless). But you have a job to do.

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Indy 500 Brands: The Social Media Champs

Cision

Real-time social media coverage of the 100th running of the Indianapolis 500. We covered the full scope of the Memorial Day weekend event using our Cision Visible Intelligence and Cision PR Edition software. According to Bloomberg , these brands spend a small fortune to have their names on that prime real estate.

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The Superhero Solution PR Strategy

Doctor Spin

To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. Many software applications, such as Gmail, Outlook, and various task management systems, have integrated features that support the Inbox Zero methodology. Promote your superhero solution intensely.