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How Social Media Lurkers Can Boost Your Business

Garrett Public Relations

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about tracking its value, I’m going to make another argument – maybe the most significant benefit of social […]. How can we PROVE it’s effective so that clients will see the value?

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14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […]. With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

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Powered by Nostalgia x Personalization: Success of Super Mario Bros & Barbie Movies

Karen Freberg

SMB opened up this weekend and has SOARED to record box office heights for their movie, and Barbie will open later this summer. Utilizing talent in movie to grab attention This is what SMB did with their star Jack Black, who plays Bowser. What do I like about the Super Mario Bros and the Barbie movies? What is being shared exactly?

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. ” This applies to the media who cover business, whether they’re on the SMB beat or not. But the point here is that a company doesn’t need to be huge to be noticed.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Onward with this month’s PR tech sum. click image for higher resolution) 2.

Analysis 142
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Why Small Businesses Need a Media Database

Cision

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Why Earned Media Value (EMV) And Influencers Over Paid Media? Because public relations equals trust in brands. Let that marinate for a moment.

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Monday Roundup: Campaigns

Waxing UnLyrical

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management.

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