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Earned Media, Shared Media, and Owned Media: What’s the Difference?

5W PR

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content. Traditionally, there are three types of media: paid, earned and owned.

Media 103
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5 Ways to Improve Your Content Marketing

Cision

Podcasters, start thinking like a sound engineer or public radio news producer, and play with ambient and “found sound.” Get our free “Outside-The-Box Content Marketing for PR” white paper now! ” Try new lighting techniques or composition, or play with color. Do it every day.

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3 Reasons Earned Media Still Rules

Beyond PR

It’s not surprising, then, that a new white paper from Outsell, Inc. In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In Without trust, your sales funnel won’t fill with new leads. You can’t force trust, though.

Media 75
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Influencer Insights: Media Moves and Intel for the Week of March 14

Beyond PR

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Get the lowdown on the state of social media in Canada with this article from CNW’s Beyond the Wire blog.

Fashion 40
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Quick Tips for Reporting the Quality of Your Media Pickup

Beyond PR

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Your audience is everywhere and focusing on mentions and pickup from just one publication or channel won’t accurately reflect your output’s overall outcomes.

Report 40
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Is Your Brand Monitoring Missing Media Mentions?

Beyond PR

In the white paper Justifying a Media Monitoring Service , we delve into all of the ways a comprehensive monitoring service can benefit your brand. I then went into PR Newswire’s monitoring platform and searched for the same phrase over a 24-hour period and saw more than 300 media mentions from online, print, TV and radio sources.

Brand 40
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Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 100, 500, maybe 1,000? Aim your crosshairs on creating great content. How to Overcome These Hurdles .