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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

Commissioned at the school Commandant’s request, these groups aimed to better understand any potential training gaps between the MCF course and real-world fleet and field expectations and requirements at duty stations worldwide. As with civilian PR, social media has assumed a dominant role in military public affairs.

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

Another lesson we can take from the Uvalde and BP tragedies is that crisis communication plans should simulate crisis scenarios to train PR people and identify who will be responsible for making statements to the media. She is a thought leader in communication theory, executive training and coaching. Reach her at mspaeth@spaethcom.com.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. Fair enough. Large language deals.

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Spotlight on a Solo PR Pro: Meet J.W. Arnold, APR, Fellow PRSA

Solo PR Pro

It’s an innate skill, but also comes from his background as a public affairs reporter for a regional chain of newspapers in western Missouri. enlisted in the Marine Corps to become the public affairs specialist for the United States Marine Band, which provides all the entertainment for events at the White House.

Meeting 52
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Helsinki, Finland – Growth Path Ahead

Landis PR

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Sparring and training must be done carefully and in advance. According to the people of Finland, communications is the world’s most powerful tool for change.

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Behind the Headlines with Ben Wyskida

Cision

Most recently Ben worked as an Executive Vice President at BerlinRosen Public Affairs, where he built the firm’s Philanthropy and Cultural Activism practice. We shouldn’t lose the art of the pitch or an appreciation for great writing. Some items on my bucket list are … train across Canada. Become a Fenton Fellow !

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training.