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Behind the Headlines with Ben Wyskida

Cision

His background includes expertise in criminal justice reform, sustainability, human rights and public interest law. He has also led “media for media” communications for investigative journalism non-profits. We shouldn’t lose the art of the pitch or an appreciation for great writing. Become a Fenton Fellow !

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

Journalism. Public affairs. Writing and editing. Internal communications. Internet marketing. Investor relations. Market research. Media buying. Media relations. Non-profit management. Product management. Promotions. Search Engine Optimization (SEO). Social media consulting. Web design and management. What has changed?

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Salary and training were both important considerations.

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Putting PR on the Table for Minority Students

PRSay

Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. After a lot of persistence, I was offered a PR internship with the San Francisco 49ers during their 2001 summer training camp. PR is a great career field.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. Fair enough. Large language deals.

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Then at a certain point, I parted ways with journalism. I still think of this quote from Winston Churchill: "One can achieve many things with journalism, but one must know when to leave it". These nearly 50,000 Jews stayed in Bulgaria and were not put on the train to go to the concentration camps. Get busy doing public outreach.

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How to use virtual reality for public relations

Stuart Bruce

However, given that PR as a whole still thinks mainly in words (guilty as charged as I’m writing this) and struggles to use video as much as it should then it might be a stretch to see the profession being at the forefront of virtual reality. Even in very traditional areas such as public affairs and lobbying VR can play a role.