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Helsinki, Finland – Growth Path Ahead

Landis PR

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Sparring and training must be done carefully and in advance. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel.

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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Plus, I enjoy writing and it’s a guaranteed deliverable.

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PR professionals’ skills and competencies not fit for modern future proof public relations

Stuart Bruce

In 2017 basic photo and video production should be a core skill, just as integral to public relations excellence as writing is. The table below shows which skills and competencies organisations look for when recruiting for public relations roles at junior and senior levels.

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

Direct advertising. Public affairs. Writing and editing. Corporate communications. Event planning. Fundraising. Government relations. Integrated Marketing Communications (IMC). Internal communications. Internet marketing. Investor relations. Journalism. Market research. Media buying. Media relations. Product management.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

Solid storytelling, writing and editing skills are still very much in demand. If you’re more advanced in your career and training a new hire, you would never ask them to draft a release and send it on their own, right?” AI tools can’t handle the nuance that comes with providing sound strategic counsel. Linda explained.

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Putting PR on the Table for Minority Students

PRSay

Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. After a lot of persistence, I was offered a PR internship with the San Francisco 49ers during their 2001 summer training camp. PR is a great career field.