5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. PR is all about spin. ” But for most public relations professionals, the word is distinctly negative. This may be the worst.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. And this is a perfect example of why I love working in healthcare technology – the work some of our clients are doing is truly life-changing!

Healthcare 52

Healthcare How To Pitching Product Launch 52

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Contently - Strategy

SEPTEMBER 25, 2018

They were about the same product launch, and JotForm used them side-by-side with the same budget. In terms of technology, I think the next piece in the journey to keep engagement moving is interactive video. One of our clients, JotForm, wrote an article (we didn’t ask them to!)

Marketing 90

Marketing Video Product Launch YouTube 90

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to product launches. 18: The future of storytelling in healthcare communications. Chris: We have to be aware of everything, quite frankly. Chris: Yeah. read more. #18:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Karen Freberg

JUNE 24, 2019

One of the panels we had – which is one of the first I think we have seen at an educators event such as this – with four major technology leaders in the industry. Plus, Dunkin did win the award for best product launch (well, it was only available for a day!). Formulating collaborative partnerships.

Education 64

Education Creativity Pinterest Facebook 64

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Storytelling : Storytelling is becoming an increasingly important part of PR. By telling compelling stories, brands can connect with their audience on a deeper level and build trust.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen.

Measurement 120

Measurement Study Data Agency 120