Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 22) “I am a storyteller and I look out for people.”. 22) “I am a storyteller and I look out for people.”.

Employee 150

Employee Print Writing Survey 150

Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions.

Journalism 120

Journalism Brand Branding Fashion 120

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. And LinkedIn is a powerhouse for B2B lead generation and recruiting. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

Trends 124

Trends SEO Leadership Print 124

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Being fashionably late in world of social media just doesn’t work.

Journalism 78

Journalism Social Media Radio Fashion 78

Shift Communications

FEBRUARY 2, 2016

Older hats in the PR industry might struggle to distinguish between advertorial and native advertising, except for the fact that one belonged to the age of print, and the other belongs to that of digital. First and foremost, it’s a revenue issue for publishers, with print disappearing and digital ads failing to make up the shortfall.

Advertising 60

Advertising Advertising Print Pitching 60

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. It’s all storytelling. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. What will this role entail? I still have hundreds of friends among news people across the nation.

Newspapers 120

Newspapers Journalism Pitching Report 120

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. How is it relevant to that audience?

Advertising 100

Advertising Advertising Television Radio 100

Sword and the Script

SEPTEMBER 6, 2016

Know a PR, marketing or sales leader with compelling ideas fit for print? Off Script #7: Lou Hoffman on PR and Storytelling. Also, outside the agency world, most PR jobs are much more than media relations, events and brand reputation. Want to be part of the Off Script series? Send us a note through the contact us page.

Measurement 60

Measurement Course Advertising Advertising 60

ReimaginePR

AUGUST 15, 2016

While you can build a business that you’re proud of, the brand’s reputation is ultimately in the perception of your customers— both prospective and otherwise. Printed literature. Build It For The People. Jazz Bezos once said, “Your brand is what other people say about you when you’re not in the room.”. Your email signature.

Employee 120

Employee Social Media Education Brand 120

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Great publicity must be earned.

Radio 100

Radio Print Television Local 100

Mark My Words

SEPTEMBER 4, 2015

Decades of reclusiveness by the author did not harm the sales of her Mockingbird follow-up, as copies of Go Set a Watchman flew off the shelves, as if they were printed in Hogwarts. Bad press can cause immense reputational damage – but it rarely destroys.

Newspapers 60

Newspapers Print Instagram Twitter 60

PR in High Definition

SEPTEMBER 26, 2018

Building Mature Reputations. This is a key period in building a reputation for an established, mature organisation. So how do organisations turn from a reactive, news-driven approach to an effective, long-lasting reputation-building approach? Shifting to ‘Build-Mode’. Stories are well-structured.

Reputation 48

Reputation Case Study Print Study 48

Stephen Waddington

NOVEMBER 27, 2018

2 Investment in public relations CEOs continue to increase financial investment in their corporate reputation. The ownership of storytelling is allowing us to outpace other marketing rivals. #4 The decline of traditional print media is at the heart of this change. #5 The agility of public relations is proving its strength.

Report 85

Report Analysis Financial Reputation 85

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: PR Tech Sum July ).

Survey 178

Survey Marketing B2B Study 178

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). Others now describe themselves as storytellers, content curators or narrators. Bloggers and commentators with opinions – often asserted with no underpinning to justify the position taken. They are right and everyone else is wrong.

Education 87

Education Training Policies Crisis Management 87

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications. As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud. Create a realistic reputation plan. .

Brand 160

Brand Branding Film Internal 160

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. Can I humbly say that our brand is a recognized asset for clients looking to further their success and reputations? You founded Bob Gold & Associates in 1997.

Storytelling 120

Storytelling Local Video Measurement 120

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. A show about communicating with clients, prospects and employees – in person, in print and online. 24) Jason Keath. The Social Toolkit.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

AUGUST 2, 2016

In PR, I focus on brand reputation and relationships with target audiences. Ultimately, I think it comes down to how well you convey a brand’s reputation/image and connect/relate to your audience. Both focus on delivering content that is well received and translates to a positive reputation and healthy relationships.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Cision

APRIL 5, 2017

Brian Braiker: People seeing a bump in subscriptions speaks to the power of a differentiated brand, a strong journalist reputation with integrity and history. Chris Lynch: Is print media dead? Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Hats off to the Washington Post.

Report 225

Report Media Advertising Advertising 225