Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. Compare the competition.

Pitching 83

Pitching Product Launch Data Measurement 83

Beyond PR

APRIL 5, 2018

A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. The other parts — how the media responds to your message , and what you do with that response are often overlooked and crucially important. What Are You Missing?

Company 73

Company Media Crisis Insurance 73

Beyond PR

JUNE 29, 2016

There is one commonality in business, regardless of your industry or market. and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. And to connect with these communities, you need trust. You can’t force trust, though. You must earn it.

Media 75

Media B2C B2B Nonprofit 75

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

Meeting 78

Meeting Automotive Media Technology 78

Waxing UnLyrical

NOVEMBER 20, 2018

Enter the era of Growth PR. Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. PR coverage has typically been measured by media outlet audience size.

Measurement 56

Measurement Storytelling Data Technology 56

Beyond PR

JULY 6, 2016

Successful multichannel marketing isn’t easy, though. In High-Impact PR Planning that Drives ROI & Supports Demand Generation , we look at how to get started with your content promotion plan — from setting goals and identifying the best channels for promotion to determining which pieces of content you want to share.

Marketing 66

Marketing Product Launch Data Software 66

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ImPRessions - Crenshaw Communications

MAY 31, 2018

5 keys to PR success. PR plays the long game. Great PR rarely exists in a vacuum. The PR quarterback has to see the whole field while keeping his head on a swivel. And when it comes to execution, it takes a sustained PR effort to build real brand attachment, rather than a single media hit or initiative.

Creativity 136

Creativity Reputation Advertising Advertising 136

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. So what’s a PR pro to do?

Corporate 100

Corporate Leadership Brand Branding 100

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Understanding the role of PR.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

NOVEMBER 14, 2017

Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. More importantly, we haven’t examined how all these little changes through the years, have fundamentally changed business. 1) Challenge your marketing beliefs.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Communications Conversations

MAY 13, 2015

Last year, I published a list of future PR rock stars. Students (seniors or juniors) destined for PR greatness–as nominated by their PR professors. It felt good to get notes from professors thanking me for creating this list and telling me how much of a difference it makes for the students. University.

Groups 60

Groups Internal International Conference 60