ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post. Study the briefing doc.

Interviews 322

Interviews Media Media Training Meeting 322

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. If you oversee a team of PR strategists, simply give them a hug. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

Report 172

Report Local Media Pitching 172

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. hirings, product news, or case studies) that can be used to create news. Make the agenda tight, but not too tight. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. hirings, product news, or case studies) that can be used to create news. Make the agenda tight, but not too tight. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

Sword and the Script

JULY 12, 2016

Igniyte , a UK-based PR firm, commissioned a study of 508 managers finding, “40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.”. According to this study, potential triggers ought to include potential comments and actions of executives. foreseeing all the potential triggers.

Study 60

Study Leadership Crisis Crisis Communications 60

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream.

Interviews 268

Interviews Media Construction Report 268

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stuart Bruce

JUNE 24, 2014

But, I’d also want someone who was able to evaluate other aspects of public relations so an amazing ability with social media analytics wouldn’t be enough when the alternative was someone with broader PR evaluation skills and the ability to learn social media measurement.

Social Media 158

Social Media Media Training Media Training 158

Barokas

MARCH 16, 2020

Over the last two weeks, our teams have jumped in to support clients with activities that include: Shifting outreach efforts from media to customers to foster new relationships, testimonials and case study materials. Creating company-wide messaging and response for how the pandemic impacts the business. .

Communications 88

Communications Case Study Conference Resources 88

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 120

Communications Case Study Training Reputation 120

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

Publicity 225

Publicity Marketing YouTube Video 225

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In advance of an interview, it’s critical for clients to read or even study the briefing materials their PR team has prepared. Outside of a formal media training, every good PR agency team will take an experienced spokesperson through anticipated questions to prepare him for the conversation.

Interviews 251

Interviews Media Television Media Training 251

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Are you active on social media (at least the top one or two platforms where your audience spends time)? Every employee needs media training. Marketing be nimble.

Marketing 168

Marketing Employee Content Marketing Training 168

Prohibition

JANUARY 24, 2022

With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. According to a study on crisis communication, 47% of employers believe they have the expertise or processes necessary to deal with a crisis. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Mora Communications

DECEMBER 7, 2017

You’ve never been interviewed before, nor have you had media training – and your interview is tomorrow. Don’t try to be who you think the media wants you to be. Study the media outlet you are being interviewed for. Study the journalist who will interview you. Trouble is, this is a first.

Interviews 40

Interviews How To Media Training Training 40

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. So think about that with the nonprofit that you’re involved in and how to pitch the media related to that and start attracting your ideal clients and customers. So that is this week’s PR tip.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PRSay

NOVEMBER 12, 2020

And I think it would be great for communicators and people in media relations to be mindful of that as well. It’s something that my colleagues are trying to be more mindful of in working on stories,” he said.

Journalism 211

Journalism Report Interviews Meeting 211

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. And by putting that nugget in my pitch helped me get the yes! We all have something that would be advice to them.

Pitching 130

Pitching Television Media Real Estate 130

PRSay

FEBRUARY 20, 2020

While an embargo is a must-have tool that is often used by the medical and research community to release published studies and new discoveries, adding one won’t make a substandard story newsworthy. Here are four tips that will help you use embargoes to your advantage: 1. Only embargo actual news.

Radio 198

Radio Tools Journalism Interviews 198

MaccaPR

MAY 23, 2016

In order to understand what the public is doing or saying about a particular health topic, tap into their conversations on the social media channels they frequent (for example, if you’re trying to reach Millennials, turn to Instagram or Snapchat). Relying on Traditional Media Relations Tactics. November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

JUNE 26, 2019

Most people won’t study their talking points over breakfast like Tom Hanks. Not only will reporters appreciate the newsworthy quotes, your spokesperson will thank you for helping them look and sound polished. Plan prep time. Take interview prep to the next level by putting time on your spokesperson’s calendar to rehearse in person.

Interviews 145

Interviews Media Study Course 145

Solo PR Pro

NOVEMBER 17, 2015

One of our Solo PR PRO Premium members , Kevin Anselmo of Experiential Communications, has done just that by conducting a comprehensive research study of a segment within his target audience: higher education. Using a Survey for New Business – A Case Study. The full results of Kevin’s study can be found in more detail here.

Creativity 40

Creativity Public Affairs Policies Survey 40

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media. But they all live social media. They try again.

Digital PR 45

Digital PR Trends Training Media Training 45

Marketwired

FEBRUARY 16, 2016

Instructure and their savvy agency reps at Method Communications killed it with their media relations outreach and landed 1,018 stories, more than a billion impressions, and drove 62,000 registrations for the course.

Creativity 100

Creativity Pitching Writing Conference 100

Bad Pitch Blog

JUNE 9, 2010

A round of media training and/or general messaging can help with this. It''s always risky when you bring another element into the story to draw media attention. The case above is common -- whether or not you spent $10K to get media attention. Oddly enough, I''ve also promoted an event with an Olympian as the media draw.

Case Study 52

Case Study Construction Interviews Training 52

PRSay

JUNE 26, 2019

Most people won’t study their talking points over breakfast like Tom Hanks. Not only will reporters appreciate the newsworthy quotes, your spokesperson will thank you for helping them look and sound polished. Plan prep time. Take interview prep to the next level by putting time on your spokesperson’s calendar to rehearse in person.

Interviews 60

Interviews Media Study Course 60

Mora Communications

AUGUST 31, 2015

Study all of the possibilities. Is there some trend or new breakthrough in your field that affects not only your particular business, but your profession as a whole? Are there other similar types of businesses or professionals that you can help weave into your story to give it a broader appeal? Give your story a wider, more national scope.

Media 49

Media Local Insurance Insurance 49