Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Need an extra pair of hands?

Study 165

Study Communications Survey Pitching 165

PRSay

AUGUST 18, 2023

In interviews aimed at understanding skepticism about climate change, the study found that many participants are suspicious of language that presents climate change as a crisis or an urgent threat. Art credit: iexpert ] The post People Mistrust Media Reports About Climate Change, Study Finds first appeared on PRsay.

Study 78

Study Report Media Television 78

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. About the study. What are the new services?

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. These three studies polled 3,000 journalists and their answers all center on relevance. The vast majority of media relations hinges on relevancy. I’d do a considerable amount of blogging.

Survey 169

Survey Media Relations Pitching Media 169

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. Or [I have] a client who is the CEO of a hospital or published this study. The short answer is: You ask journalists.

Media Relations 156

Media Relations Journalism Media Survey 156

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different? Is it casual or more formal?

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 95

Creativity Study Ethics Publicity 95

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Media Relations' It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

The Stalwart Blog

SEPTEMBER 23, 2016

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral. Here is a recent case study created on client Higgs Fletcher & Mack.

Case Study 92

Case Study Study Resources Content Marketing 92

Cision

AUGUST 23, 2016

A few years ago you probably could have gotten away with not using social media to listen to and interact with journalists and influencers; however, because it’s now so embedded in the news media’s everyday life, you risk missing out on coverage opportunities. That’s an increase from 2013 when 41 percent of respondents felt this way.

Journalism 120

Journalism Social Media Study Media 120

PRSay

JUNE 29, 2018

I first fell in love with public relations, and more specifically, media relations when a guest speaker showed up in my Comms 101 class my first semester at college. Internships, newswriting jobs and a master’s thesis on “The Gatekeeping Function of the Mass Media” all followed before my career really took off.

Media Relations 67

Media Relations Media Pitching Study 67

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The full study covers a lot of ground and is an easy read. Analysis: There’s been a real push in some circles of PR for brands to take a stand.

Technology 126

Technology Study Communications Survey 126

Shift Communications

OCTOBER 6, 2017

Here are a few of the ways our team keeps a steady media relations drumbeat all year long. Or, use that speaking abstract you wrote for last year’s SXSW and update it for a byline or case study. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients.

Media Relations 107

Media Relations How To Media Pitching 107

Communications Conversations

AUGUST 11, 2017

In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. Consider the facts: FACT: Mainstream media reach continues to wane. SUPPORT: A Pew Research Center study claims that total weekday circulation for U.S. I think we’ll see half the media relations jobs we see now.

Media Relations 87

Media Relations Media Local Leadership 87

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In response to an absence of rigorous research on the topic, Harvard Business School’s Ranjay Gulati and Nitin Nohria ran an ambitious study of recessionary periods. The HBS study looked at the big picture.

Comparison 296

Comparison Advertising Advertising Reputation 296

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

Onclusive

FEBRUARY 24, 2021

Download this case study to learn: How Equilar comprehensively summarized their media performance through the implementation of Onclusive dashboards How Onclusive’s automated reports saved them hours of manual work, enabling them to focus more on their communications strategy How Equilar is now able to target reporters for media relations, broadening (..)

Case Study 195

Case Study Communications Study Leadership 195

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. Paid media and syndication. Sentiment/tone analysis. Email marketing.

Case Study 118

Case Study Crisis Management Crisis Study 118

Sword and the Script

JANUARY 20, 2018

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic). Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 97

Case Study B2B Study Marketing 97

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that.

Twitter 100

Twitter Media Relations How To Media 100

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Lean on trends, research and case studies.

Media Relations 100

Media Relations Pitching Media Report 100

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. Photo credit: Pixabay.com.

Case Study 28

Case Study Advertising Advertising Media Relations 28

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

Agility PR Solutions

JULY 1, 2019

Media coverage has always been PR’s best tool for earning reputation-boosting credibility for clients, and new research announced at the Cannes Lions Festival of Creativity affirms that even journalists themselves believe earned media is the top reputation driver for brands and businesses.

Reputation 100

Reputation Study Brand Branding 100

Sword and the Script

AUGUST 9, 2016

This means it is more important than ever to get more value out of existing media relations efforts. That’s a critical takeaway from one of the studies covered below. To that end, here are the summaries to three public relations studies. Nobody Watches the Media like the Media. “The

Study 60

Study Publicity Survey Engineering 60

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. I keep wincing after every sentence I write.

Media Relations 60

Media Relations Media Newspapers Print 60

Waxing UnLyrical

MAY 2, 2019

With 25 employees and offices in Columbus and Chicago, Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post). The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting.

Case Study 50

Case Study Study Community Nonprofit 50

Bianchi Biz Blog

FEBRUARY 29, 2024

Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape. And in the meantime, keep pitching for those valuable earned media hits!

Report 102

Report Automotive Media Local 102

Sword and the Script

AUGUST 17, 2019

Is owned media trustworthy? Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. I’d say this study still largely supports that perspective.

Study 61

Study Survey B2B Advertising 61

Agility PR Solutions

JUNE 15, 2023

Integrating SaaS PR tactics like sharing press releases, building media relations, conducting case studies, hosting webinars and podcasts, and newsjacking can work wonders for bootstrapped SaaS […] The post 4 ways PR can help bootstrapped SaaS startups to win customers appeared first on Agility PR Solutions.

Case Study 86

Case Study Resources Study Media Relations 86

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. We recently shared the results of a G2 Crowd study where respondents stated that we are leading the industry when it comes to PR analytics solutions.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter 127

Twitter Survey Journalism Social Media 127

Agility PR Solutions

MAY 7, 2019

New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales enablement tool for sales teams. The post Earned media is leveraged by 93% of sales reps—how it fuels leads and revenue appeared first on Agility PR Solutions.

Media 158

Media Media Relations Study Technology 158

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50