category marketing-leader-interviews Media Relations Related Topics 
Bianchi Biz Blog
FEBRUARY 29, 2024
The earned media landscape is evolving. To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. And for local media outlets, clearly demonstrate the local impact or importance.
ImPRessions - Crenshaw Communications
JUNE 15, 2023
Some say that earned media is a synonym for PR. But most PR programs comprise a whole lot more than earned media, also known as publicity. Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations.
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ImPRessions - Crenshaw Communications
MAY 18, 2021
As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Marketing Land. Campaign takes pride in delving into industry trends and strategies.
ImPRessions - Crenshaw Communications
JULY 1, 2016
For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” ” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire. Au contraire.
Sword and the Script
JULY 26, 2022
In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. We all know the market has taken a downturn. How do you earn media? Do you want to have an interview with her?”
Reputation Us
APRIL 18, 2017
Many blogs focus on media relations through the lens of news releases. But, what is thought leadership and who constitutes being a leader of thought? A thought leader is someone prominent and who many view as having expertise or exceptional insight regarding a specific topic. Here are a couple ideas; Media resource.
ImPRessions - Crenshaw Communications
APRIL 24, 2018
The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Media contacts as influencers.
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