Stephen Waddington

MAY 19, 2020

The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

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Crisis Government Energy Community 151

Maxim Behar

NOVEMBER 23, 2020

But over the years we have become a powerful and serious organization, whose meetings teach the latest things in the field of public communications, share trends that will be dominant in months, you can meet experts of very high rank, for whom at other times you have to make appointments for months and years. Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Ask a question or insert your brand into a trending conversation. Feature customers who engage with your brand on social in a unique way.

Social Media 120

Social Media Marketing Media Study 120

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 60

How To Media Analytics Television 60

Beyond PR

MARCH 22, 2018

Just measure it in inches.” A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines. Broadcast – television and radio. ” — Andy Warhol.

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Media Radio Newspapers Print 75

Beyond PR

APRIL 20, 2016

In the whitepaper Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence , Ken Wincko, Senior Vice President of Marketing at PR Newswire, emphasizes the importance of measuring both online and offline channels. “To What is your “share of voice” on important corporate topics or industry trends—i.e.

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Report Media Television Radio 40

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. His approach reflects an industry trend toward ‘performance-based’ pricing. “Our

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Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

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ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. Collect and cultivate freelancers. Jump on foreseeable news.

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Television Interviews Engineering Tools 120

Bad Pitch Blog

JULY 14, 2009

Nielsen Media Research says they are measuring ratings for TV shows “regardless of the platform on which it is viewed.” Despite noble efforts, we still don’t have clear (read obvious) metrics to measure our efforts. Witness: How do you know a trend is a trend? Ah, advertising metrics. I doubt it. Blog postings?).

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Training Groups Customer Service Television 46

Sword and the Script

AUGUST 6, 2019

These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. The broadcast monitoring is top-notch – if you get any volume of television coverage – you should definitely take a look. If you’re thinking, forget Intrado, who is West? What do they do? Where did they come from?

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Marketing Pitching Corporate Tools 64

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. What are the biggest trends in the industry today? The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. Reporters know that.

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Data Nonprofit Analytics Instagram 120

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Hear amazing insights from top notch professionals on YouTube, in marketing and even from television including Adande “Swoozie” Thorne, Guy Kawasaki, Dan Gheesling, Matthew Santoro, James Rhine, Michael O’Neal, Chris Ducker and many more!

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

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Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52