Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. Social media is a complete waste of time. I would cut: – Social media. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Cision

OCTOBER 8, 2015

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). We looked at the media coverage of MMJ in large daily newspapers over the course of four years. The Current State.

Company 120

Company Newspapers Transportation Measurement 120

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

SEPTEMBER 14, 2016

New breakthroughs – New medicines available for treatment, new scientific research, pharmaceutical pipelines, clinical trials. Consumer health – Content discussing preventative measures, exercise, nutrition and dietary options, and other topics about controlling your own health. Consumer Technology.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

PR in High Definition

MAY 31, 2017

But…would you trust Amazon to deliver your pharmaceuticals? For example, it’s intensely annoying to have a social media account respond quickly to your enquiry, but then not actually DO anything about it. You can buy pretty much anything you want and know that delivery will be quick, especially if you’re a Prime member.

Brand 48

Brand Branding Communications Pharmaceuticals 48

Cision

DECEMBER 5, 2017

But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Develop an ongoing social media program that points to key stories throughout your report, leveraging the multi-media and/or infographic elements.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Beyond PR

DECEMBER 5, 2017

But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently.

Infographics 72

Infographics Case Study Video Survey 72

Katie Paine's Measurement Blog

MARCH 29, 2023

Sometimes it’s a culture that bears the unmistakable mark of the CEO’s personality (like Turing Pharmaceuticals and Uber). But, astoundingly, as good as the crisis management was in traditional media, there was no response in social media. There is no difference between “social” and “traditional” media.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Maxim Behar

NOVEMBER 16, 2020

You are right that our social media was a bit like modern obituaries. We must fight this disease and follow all measures strictly. We, ordinary people, must really observe conservative measures, be careful, put on masks. Host: In Europe how do you see things in terms of the implementation of this measure.

Government 52

Government Measurement Crisis Radio 52

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. They have larger networks and more social media followers than most of us. When It Gets Personal.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120