The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. This guide will discuss some key healthcare public relations strategies.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

PR 20/20

NOVEMBER 30, 2022

It’s proven: Technology increases internal efficiencies, helps eliminate mundane, manual tasks and makes the marketing process more automated. Are redundancies in our marketing technology solutions leading to inefficiencies? A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 19, 2017

1) What are the top challenges facing law firm marketers today? The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. Social media is a complete waste of time.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s precisely 2.34

Infographics 72

Infographics Case Study Video Survey 72