Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. But I wanted to learn more, and had some questions.

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Data Media Software Viral 159

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy.

Consumer 83

Consumer B2C Viral Fashion 83

Flack's Revenge

MARCH 21, 2018

We use an algorithm to measure all the articles we’re tracking and make predictions about what level of engagement they’re going to achieve in the next x number of hours. Prediction is one of the key capabilities of our Spike product.

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Data Pinterest Viral Facebook 136

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. When a negative story breaks, is this something that’s really going viral? Is there a lot of commentary?

Advertising 131

Advertising Advertising Data Reputation 131

Burrelles Fresh Ideas

JULY 11, 2023

You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.” Through their content, dadfluencers inspire and empower fathers to embrace their parenting journey with confidence and pride.

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Brand Branding Instagram Community 56

Stephen Waddington

JUNE 28, 2017

Advertising Equivalent Value (AVE) has mutated into a new form of measurement for the digital and social age called Earned Media Value (EMV). EMV has arisen as media relations has developed into influencer relations, as a means of benchmarking influencer relations activity across paid and earned media.

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Sword and the Script

AUGUST 11, 2020

(click image for higher resolution) Those that said the media is “always” objective: Mistakes maybe; not bias. Having done that job for close to 20 years, and performing media relations for the last 20, I’ve worked with hundreds of journalists. Blame social media. Experience matters. Quantum entanglement.

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Survey Data Media Ethics 160

Sword and the Script

DECEMBER 10, 2019

Firms that stick to being mere providers of media relations will continue to lose market share.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. 5. Make a plan for communicating with the media. But, most importantly, the point of this plan is not to sit on a shelf gathering dust-it is for communicating with your public, whether through proactive measures or on the fly.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

OCTOBER 21, 2019

An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. With influencer marketing , it can be difficult to track metrics or KPIs, so setting out with a clear objective in mind and an idea of what will be measured to determine success or failure of the campaign.

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Agency Marketing Analysis Viral 74

Waxing UnLyrical

JULY 30, 2014

The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships. Author information Maura Lafferty Maura Lafferty loves San Francisco, social media, and social responsibility.

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Viral Community Nonprofit Social Media 100

MaccaPR

JANUARY 6, 2015

Paul Maccabee followed up his exclusive Joe Pulizzi interview with " 5 Eye-Opening Lessons From "Epic Content Marketing ": 1) Act More Like Media and Less Like Marketers, 2) Marketing Is No Longer About You, 3) Market When Your Prospects Have No Intention of Buying, 4) Your Marketing Goal Is Now Subscription, and 5) Be Patient or Buy Your Media. #10.

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Blogging Wikipedia YouTube Content Marketing 48

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. Prezly is great as a CRM platform for distributing news and managing your media relations database. PR has changed dramatically from the time when we were all thinking “Wow – a multimedia press release. What a novel idea!”

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eBook Viral Conference Content Marketing 70

Norton's Notes

MARCH 26, 2015

So we created a delicate mix of social media engagement, traditional media relations, SEO, blogger and influencer relations, as well as a series of strategic content marketing initiatives. Here’s some of what we did….

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Viral Infographics SEO Social Media 28

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28