ImPRessions - Crenshaw Communications

JULY 25, 2017

We even helped the client create a special product just for school celebrations that the SNEB could get behind. Where possible, work with clients to offer opportunities for shared exposure with other category players. But, done well, a celebrity partnership can be more than a pretty face and a product. Share and share alike. .

Education 136

Education Leadership Agency Instagram 136

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). b) and occasional PR Tech Briefing based on product demonstrations (quarterly); and. Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products.

Industry 86

Industry Media Technology Employee 86

Sword and the Script

OCTOBER 29, 2019

I had a chance to connect with Mr. Wynants recently and he walked me through his company’s philosophy, product and features. He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Competitive products include Prowly and Mynewsdesk.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

NOVEMBER 22, 2016

In my experience, I’ve had success with the following four categories: 1) Use Facebook to build your own audience. Media relations and influencer relations are hard won and you want as many people as possible in your target market have a chance to read it. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

NewsWhip

MARCH 31, 2021

So, I guess there’s places where social media is going to matter more and that’s if I’m very invested or into something like running and influencers and earned media from the running world is going to influence me. Or what are the stories related to this that people engage with and choose to share?

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. “A You’re a fan of honesty. Spot on, Wikipedia.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

JANUARY 11, 2022

Merged companies under pressure are not given the runway necessary to invest in their product sufficiently for customers. A new powerhouse to shake up the all-in-one market? And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. That means deals are competitive.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. Later in July, it announced it has integrated those two products into the Cision platform.

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

JANUARY 27, 2011

By now, everyone is some kind of social media “expert.” So what’s new about you ? My query made it clear that I wanted examples of success, and how it was being measured. But all of a sudden, S0-And-So is no longer available… but you still want me to do a book review/product giveaway that So-And-So is promoting.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

DECEMBER 24, 2019

Read more: New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations?

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

FEBRUARY 12, 2019

Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. This is happening in almost every business and consumer category.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

APRIL 8, 2017

The future of earned media will be reserved for only the sexiest of brands, and preferably those with a budget for sponsored posts. Add in the trends of fake news, the erosion of trust in journalism , and rampant ad fraud and this has the makings of a perfect storm. Those five categories are: Consumption metrics. Lead metrics.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Waxing UnLyrical

SEPTEMBER 14, 2010

If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside. Today, your news release can reach audiences you never expected it see in the past.

Facebook 106

Facebook Twitter Education Industry 106

Sword and the Script

MAY 5, 2020

Some of the larger PR tech vendors have been slow to recognize podcasts as an important emerging category of media. Broadcast contacts and broadcast monitoring Separately, Muck Rack said it added broadcast media contacts to its database and now supports broadcast media monitoring. They’re ceding the field to marketing.”

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Efficient marketing execution and measurement. They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line.

Marketing 168

Marketing Employee Content Marketing Training 168