Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. How does PR’s use of gAI compare to marketing? The results present a stark contrast to the number of marketers that are using AI.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

DECEMBER 7, 2021

It wasn’t that long ago that doing anything in public relations software required multiple clicks – with a wait in-between for the software to resolve the call. The price tag is “$7.3 In April, it acquired Klear, an Israeli influencer marketing platform for $17.8 Meltwater wants to build its own Siri. DeepReason.ai

Software 86

Software Publicity Technology Data 86

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community.

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 125

Technology Publicity Software Print 125

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. ResponseSource shuts down curation of #journorequest.

Pitching 90

Pitching Report Software Survey 90

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. Did the reporter get the email? The NewsAI Platform.

Software 70

Software Tools Pitching Media Relations 70

Stephen Waddington

SEPTEMBER 26, 2018

The issue is that PR and communications functions haven’t traditionally invested in tools beyond rudimentary media database and monitoring services. That’s changed in the last five to 10 years with the emergence of digital and social forms of media. Media databases are expensive. A year a long time in our business.

Tools 117

Tools How To Google Analytics 117

Cision

OCTOBER 31, 2017

Additionally, website analytics, while valuable for linking earned media to incoming leads, doesn’t explore how a specific news story affected the buying cycle. Want to know how to drive revenue growth with earned media measurement? Software develops can look at how users engage in a platform. Download our white paper.

Measurement 222

Measurement System Data Analysis 222

PR 20/20

JULY 24, 2018

Unless you’re a marketer stuck in the Stone Age, you’ve likely heard of marketing automation. At its core, marketing automation is designed to automate marketing actions, reduce repetitive tasks, better nurture leads and ultimately, close more sales. Marketing automation: Improves productivity. Increases revenue.

Marketing 40

Marketing Data Software Social Media 40

Melissa Agnes

FEBRUARY 16, 2016

Social media vs. more traditional means of communicating. What I see often these days is that people tend to have social media on the brain when it comes to crisis communications – and rightfully so. However, although social media is an important channel for crisis communication, only sharing to social media is not enough.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

APRIL 13, 2021

How would a natural language processing ( NLP ) algorithm tone or assess the sentiment of ice cream chatter on social media? NLP is used in a variety or PR technologies for media monitoring. What is the value of NLP to PR (and marketing)? Sorting out what is positive, and negative is a big challenge that NLP faces.

Analysis 78

Analysis Marketing Engineering Data 78

Cision

MAY 18, 2015

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing.

Customer Service 120

Customer Service Social Media Analysis Data 120

PR 20/20

FEBRUARY 3, 2016

There are thousands of free software solutions out there claiming to make you more productive, more efficient and more impactful. My Top 10 Tools for Daily Marketing. Google Drive is the mothership of all free marketing tools. Slack : Personally, Slack is my metaphorical home base for all things agency marketing.

Tools 40

Tools Marketing Google eBook 40

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. As it is with the newsroom, it’s easy to add rich media – embedded social posts, images, or video – to a pitch. click any image for higher resolution).

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

SEPTEMBER 3, 2019

All of these posts are neatly organized under a tag called PR Tech Sum. A quick note before we get started on the summary this month: I have one free complimentary pass to the Earned Media Mastery online summit that Agility PR Solutions hosted. Most PR vendors try to serve as an email marketing tool, and they do a clunky job.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Prohibition

AUGUST 21, 2019

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. It’s all marketers’ worst nightmare – to go live on Facebook and have absolutely zero users watching. You can then use software to switch between these cameras during the live broadcast. Tell people ahead of time.

Facebook 70

Facebook Film Video Mobile 70

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. If you’ve been watching any of the local media, you know that PR crises can take place.

Crisis 78

Crisis Local Facebook Social Media 78

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).

Measurement 80

Measurement Publicity Analysis Tools 80