Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. Lou and I also welcome your feedback, input and questions in the comments section below. Prioritization / Triage – ranking and managing various problems by severity and urgency. Tune in here. of dynamic chaos.

Crisis Management 157

Crisis Management Crisis System Policies 157

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Hoffman Agency

JANUARY 26, 2021

The best advice I’ve received during my internship was during the workshop with Lou. What are their problems? Additionally, there’s a person on the other side of the pitches we send, and they too want to hear the story. The advice I would give to someone just starting in tech PR is to learn about their clients’ industries broadly.

Exercises 69

Exercises Pitching Storytelling Internal 69

Sword and the Script

JULY 28, 2015

This happens because corporate leaders tend to get hemmed up over revealing obstacles, or what Lou Hoffman often refers to as tension in storytelling: It’s a tough one for executives because it’s counterintuitive. You never hear about a company hiring a PR agency “to get the bad word out.”.

Storytelling 60

Storytelling Corporate Agency Company 60

The Hoffman Agency

MARCH 21, 2018

Running out of office space is a good problem to have since it reflects a growing enterprise. We’ve come a long way since 1999 when Lou walked through our very first office in China in the CITIC building. By Jason Cao . Hoffman China General Manager. Another shot of Beijing team members, this time celebrating Fei Liu’s birthday.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Sword and the Script

MARCH 25, 2017

So when Uber decided it was going to hire a chief operations officer (COO) Lou Hoffman penned a thoughtful argument in a post titled: A Case for Uber’s No. So when Uber decided it was going to hire a chief operations officer (COO) Lou Hoffman penned a thoughtful argument in a post titled: A Case for Uber’s No.

Publicity 80

Publicity Crisis Construction Study 80

Sword and the Script

APRIL 2, 2019

As my friend Lou Hoffman , who by the way leads a 100-person independent firm with a fascinating niche at the intersection of technology and Asia, wrote , “While it relates to poor client service, the #1 reason clients end agency relationships, in my opinion, is they’re not proactive (which sends the message, ‘we don’t care.’).”.

Agency 92

Agency Trends Marketing Survey 92

The Hoffman Agency

APRIL 20, 2021

To me, accountability means that everyone in the agency, from Lou to the newest intern, understands their role in making the agency successful. If problems arise, and they do, it’s up to each person to raise their hand and ask for help. Accountability is one of the agency’s core values and is fundamental to our success.

Agency 36

Agency Sports Energy Internal 36

Waxing UnLyrical

NOVEMBER 9, 2016

The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. I think of printed content (published, web, social, etc.) much like a live speaker: Entertain me and engage me, or you will lose me.

Storytelling 87

Storytelling Measurement Ethics Web 87

Maxim Behar

SEPTEMBER 4, 2023

There is no problem with that, but the reader or viewer should know that nothing more. He studied international economics at the University of Economics in Prague, Czech Republic, and leadership skills at the Harvard Kennedy School, as well as a course with legendary coach Lou Tice at the Pacific Institute in Seattle, USA.

Social Media 52

Social Media Media Writing Web 52

The Hoffman Agency

OCTOBER 2, 2017

By Lou Hoffman , CEO, The Hoffman Agency. We value courage and teamwork and getting things done … and when you can’t get something done, problem-solve to figure out a way to get it done. If it weren’t for our international offices, the business of communications wouldn’t be nearly as interesting. We don’t see borders in our business.

Internal 28

Internal International Fashion Storytelling 28

ImPRessions - Crenshaw Communications

MARCH 1, 2018

As an industry, public relations has a PR problem. Lou Hoffman recently posed the question in his post , “Will The Communications Industry Change Because Of President Trump?” Yet I agree with Lou Hoffman that Trump is unique, and therefore not likely to spawn many imitators in our business, even if they tried.

Publicity 255

Publicity Exercises Government Communications 255

Sword and the Script

DECEMBER 11, 2018

It stands to reason that lifting the voice of the customer will be one way to cut through the noise (and nonsense).”. – Lou Hoffman | The Hoffman Agency . 7: Lou Hoffman. The good strategy talent examines a problem in detail and proposes a savvy answer – but those people don’t want to get their hands dirty by executing the strategy.

Social Media 90

Social Media Marketing Media Creativity 90