Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Adherence to privacy regulations.”. Taking a stand.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. There’s ample evidence, including the company’s own survey of journalists to suggest reporters do prefer pithy pitches.

Software 121

Software Pitching Ethics Privacy 121

PRSay

APRIL 25, 2018

And though a new survey from the app Blind found that up to 31 percent of tech workers are planning to delete Facebook, CNET points out that “there’s a big difference between saying you’re going to delete Facebook and actually deleting Facebook.” Millennials are apathetic about digital privacy.

Facebook 134

Facebook Privacy Data Survey 134

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. 3) Survey tells a cautionary tale as CMOs take more creative work in-house.

Creativity 76

Creativity Study Survey Advertising 76

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.

Creativity 174

Creativity Small Business Storytelling Travel 174

Landis PR

DECEMBER 4, 2023

A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content. The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. “Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 11, 2018

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach. 26) Marketing hires for strategy and execution.

Social Media 90

Social Media Marketing Media Creativity 90