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S&T Live Recap: Michele Ewing on Ethics in Public Relations and Data Privacy

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. A recent KPMG survey found that 40% of U.S.

Ethics 60
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Gaps Persist Between Consumer Expectations, Company Actions, Study Finds

PRSay

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. For survey respondents, other top issues include access to affordable, quality health care and education; stopping violence against women; closing income and wage gaps; and protecting freedom of speech.

Study 107
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Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

Sword and the Script

That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. The survey breaks answer to this question out by country and precisely 51% in the U.S. The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. and 40% in the U.K.

Brand 109
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Why Millennials Won’t Unplug From Facebook

PRSay

And though a new survey from the app Blind found that up to 31 percent of tech workers are planning to delete Facebook, CNET points out that “there’s a big difference between saying you’re going to delete Facebook and actually deleting Facebook.” I may be upset by Facebook’s lack of ethics.

Facebook 136
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea. About 68% of PR pros surveyed by Prowly said they are currently using AI in their day-to-day work.

Software 122
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. “Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 189
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach. 15) Ethics in PR revisited.