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Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

Sword and the Script

That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. The survey breaks answer to this question out by country and precisely 51% in the U.S. The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. and 40% in the U.K.

Brand 109
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Adherence to privacy regulations.”. Taking a stand.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.

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5 Pitch Ideas For PR Pros When There Is No News

ImPRessions - Crenshaw Communications

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Often companies have surveys or case studies that contain great data points. Thought leadership. Meet and greet! We do this through a meet-and-greet pitch.

Pitching 333
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. A reset on advertising spend. Justin Goldstein , President & Founder, Press Record Communications.

Marketing 189
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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content. The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility.