Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated.

Strategy 67

Strategy How To B2C Content Marketing 67

Tough Sledding

JUNE 20, 2014

So why submit a forceful defense of its actions to the very newspaper that most criticized those actions? The editorial board of that local newspaper responded to the university’s letter on the same editorial page: Public accountability for public universities. It’s time to move on. I won’t speculate.

Newspapers 28

Newspapers Leadership SEO Local 28

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

PR Fuel

JUNE 26, 2020

You’ll want to consider traditional media like newspapers, magazines, television, or radio, but also new and emerging media like Facebook, Instagram, Twitter, blogs, or podcasts. On the other hand, if you’re only interested in boosting SEO but have nothing unique to say and no PR plan in place, you shouldn’t write a press release.

How To 52

How To Writing Guidelines Television 52

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Rather, AI will be used to create a lot of filler and SEO bait. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. I see a few things.

Marketing 198

Marketing Content Marketing Data Social Media 198

MaccaPR

OCTOBER 2, 2014

The good news : Most of these moribund YouTube channels could be easily transformed from dusty video archives into healthy sales lead generators, vigorous customer engagement machines, lively web traffic referral drivers, and, more than anything, SEO magnets to heighten visibility for a company in search. YouTube SEO Video'

YouTube 54

YouTube Video Web SEO 54

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 Hold on a Minute. What book? #1 As this article went to press a new post popped into my inbox.

Writing 83

Writing Google Blogging Exercises 83

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Do they hold SEO value or rankings?

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

JUNE 11, 2016

Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary. Thought Leadership Isn’t A Content Strategy. The gatekeepers are no longer the editors and reporters of magazines and newspapers. 3 Thought-Provoking Reads on Blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. The irony of placing text inside an image won’t be lost on the SEOs amongst us!

Infographics 160

Infographics Data Blogging Mobile 160

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The leadership and vision provided by early public relations professionals was squandered. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. Most writers know what SEO is in a vague sense, but they’re probably not responsible for implementing a strategy. I’m not alone either.

Content Marketing 111

Content Marketing Marketing Media SEO 111