Journalism Mobile Pitching Storytelling 
Cision
JUNE 10, 2015
Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. Once you’ve established that, then pitch a reporter, he continues. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.”
ImPRessions - Crenshaw Communications
JANUARY 30, 2018
For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Authentic Storytelling Project. A great example is this post on “engagement journalism.” The Cision Blog. Better Writing Blogs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Hoffman Agency
SEPTEMBER 3, 2020
Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story. During a storytelling workshop with CEO Lou Hoffman, we learned about the different storytelling techniques and how to apply them to technology PR.
Cision
NOVEMBER 30, 2016
Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. I hopped the proverbial fence from journalist to vendor to work in marketing.
Presspage
APRIL 11, 2019
Ultimately, a PR strategy is created through storytelling. Brand A focuses their PR efforts with online media like BuzzFeed because it is targeting college-age men and women who spend the majority of their free time on their mobile device. So, how do you create a strategy? Tell a compelling story.
Beyond PR
JUNE 8, 2016
Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Regularly assess whether they and the publication are still covering the topics you’re pitching them on.
MaccaPR
FEBRUARY 2, 2017
Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. Please welcome. Sue Campbell!
Expert insights. Personalized for you.
120 
Let's personalize your content