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Did These Symbols of Public Relations Disruption Come True?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Just like the industrial revolution upended manufacturing, a combination of digital communications, mobile consumption and the fight for attention were redefining communications. Techniques For Effective Business Communications.

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The digital storyteller to watch in 2017

The Stalwart Blog

The Outline's content is a cross between longform journalism and "smart aggregation" according to Joshua's interview with The Wall Street Journal. It's a departure from current online news sites with swipe navigation to view stories on a vertical mobile screen rather than headlines beckoning you to scroll for clickbait.

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? A recent post featured a short animated video on new product updates for Slack’s mobile app. Brag about that media coverage.

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How New Journalistic Practices Are Influencing The News Release

Business Wire

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 51% of consumers are getting their news from their mobile device and the trend is going upwards.

Mobile 152
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Top 100 Sites for Marketers

Cision

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. “2016 has and continues to be the year for mobilization. The use of mobile is critical in these seven game-changing marketing trends: Relationship marketing.

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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively. Social Media.

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PR Looks At Content Trends For 2017

ImPRessions - Crenshaw Communications

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Mo’ mobile! 2017 will see more advances in mobile, including more efficient interfaces for a better and more customized user experience.

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