Remove Interviews Remove Marketing Remove Media Training Remove Reputation
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Tips for Media Interviews

PR for Anyone

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. The post Tips for Media Interviews appeared first on Christina Daves.

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Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. Media training.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

Misguided media relations strategy. Some marketing teams have their own ideas for what will make news. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Nonexistent or outdated crisis communications planning.

Skype 170
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Generative AI – know when to stay out of the conversation

PR in High Definition

If something isn’t relevant to your offering or market share, don’t weigh in. A company needs to focus on its own product, service and value offering, and not get distracted by hype that isn’t relevant to where they are positioned in the market. Rather use this time to focus on your wider PR and reputation strategy.

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

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Lights, camera, action or no action?

PR in High Definition

The corporate communications world is no exception, with 86% of businesses using video as a marketing tool. This focus on video content may lead to firms attempting to utilise it at every opportunity, constantly looking for ways to get spokespeople on film, whether it be informal interviews, or formal pieces to camera.

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How Not To Apologize

ImPRessions - Crenshaw Communications

.” In a slightly less outrageous instance, Papa John’s founder John Schnatter is embroiled in a public fight with company officers after he, too, apparently used the n-word during a media training session with a marketing agency. But even if true, why would Schnatter comply? He’s the client.