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Media Relations Trends and Predictions for 2024 | Business Wire Blog

Business Wire

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.

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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely.

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Apple’s PR Showdown

ImPRessions - Crenshaw Communications

Apple, usually in the driver’s seat when it comes to media relations, turned a tad defensive. Journal reported that Apple’s internal communications team uncharacteristically sent reporters “favorable third-party reports about the company,” including five studies since the start of the year.

Privacy 174
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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Have you been recommending a change in strategy regarding social media? Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Why so many disciplines?

Marketing 244
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Behind the Headlines With Dayna Calkins

Cision

In this interview, Dayna discusses how to build better relationships with the media, best practices for social pitching and why you should take initiative when solving problems. I started in PR by interning at a boutique PR firm called Noreen Heron & Associates (now Heron PR) in Chicago the summer going into my junior year.

Pitching 159
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Elevating Media and Investor Relations with Presspage

Presspage

In today's fast-paced world, where information overload is the norm and where everyone has access to unlimited information, standing out from the crowd when it comes to media relations is crucial. But this requires more than just adding your article to the sea of content, no matter how good it may be.

Media 78