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Media Relations Trends and Predictions for 2024 | Business Wire Blog

Business Wire

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.

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Apple’s PR Showdown

ImPRessions - Crenshaw Communications

Apple, usually in the driver’s seat when it comes to media relations, turned a tad defensive. Journal reported that Apple’s internal communications team uncharacteristically sent reporters “favorable third-party reports about the company,” including five studies since the start of the year.

Privacy 174
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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Have you been recommending a change in strategy regarding social media? Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Why so many disciplines?

Marketing 244
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How Do I Become a PR Influencer

Critical Mention

Whether it’s AI, virtual reality, data privacy, blockchain–all are tied to our roles and our audience’s experience. The post How Do I Become a PR Influencer appeared first on Critical Mention - Media Monitoring. My workday extends far beyond a 9-5. I also work internationally. We serve a very important function that way.

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International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? And all those things come into play at an agency.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Internal comms takes center comms stage in hybrid work. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 190
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

.” ~ Frank Strong , Founder & President, Sword and the Script Media , LLC [Note: this prediction was first published by the Content Marketing Institute : Key Trends in Content Marketing 2024: 67 Predictions ] Predictions that are mostly enthusiastic about AI 21. Great leaders make clear and transparent communication a top priority.

Writing 194