Cision

MARCH 1, 2016

” Heather Ripley writes about the importance of insuring that all crisis responders understand their responsibilities and are practiced. The perpetuation of a “viral” story on digital channels can be hours. Ripley wrote her insight in 2015. Pines wrote his in 1985.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Flatiron Communications

JANUARY 27, 2015

charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. If we are to create “news” content, we must work especially hard to insure that it’s both transparent and founded in supportable data.

Media 28

Media Insurance Insurance Journalism 28

Buzzstream

MAY 2, 2024

So we had product lines for personal loans and home equity loans, and we got into insurance and within insurance, there’s many different categories. And so if we knew that we wanted to get into homeowners insurance, we would do that with content, but then we would also do that through digital PR.

Internal 118

Internal International Insurance Insurance 118

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

After a video of a Comcast service rep falling asleep on a customer’s sofa while on hold with the home office went viral, It had nowhere to go but up. In fact, Comcast made no bones of the fact that it rebranded its service as Xfinity to represent a fresh start for its reputation. Here are some practical ways based on our experience.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

NOVEMBER 11, 2014

Sure your insurance costs might go up – but you could also charge admission. Marketing marketing strategy viral marketing' Just imagine how popular your kid would be, joked one father showing me the item in a print catalog as our kids jumped on a trampoline, if you established a “ The Fortress ” in your backyard.

Marketing 113

Marketing System Viral Insurance 113

Buzzstream

FEBRUARY 3, 2021

These concepts would have worked equally as well for clients in the realms of property, house insurance, travel insurance, travel, finance and more. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Having viral potential. Creativity is key.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. Is High-Deductible Health Insurance Worth the Risk? , It’s not a story the client came to us wanting to tell, but one that we found and ran with. New York Times.

Strategy 60

Strategy Print Insurance Insurance 60

The Stalwart Blog

APRIL 26, 2020

Phone videos become viral, whether it’s legitimate or not. Eventually, that’s the stuff that ends up at these local stations. I’ve even heard of news radio programs where they post the stuff on their website to get people to go to their website.

Crisis 78

Crisis Local Facebook Social Media 78

Buzzstream

MARCH 13, 2024

This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Anytime a campaign can elicit an emotional response to a campaign, it has the potential to go viral, and this one saw a significant response. Backlinks: 389 RD, according to Ahrefs.

Digital PR 71

Digital PR Construction Case Study SEO 71

Scott Public Relations

JULY 14, 2020

he/she is witty and sharply intelligent) and its potential to go viral. Humor goes viral. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Also, consider the candidate’s ability to deliver humor.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Scott Public Relations

NOVEMBER 10, 2022

That’s the kind of communication that goes viral. The week that 27 million Americans lost their health insurance, how many lost their coverage in other countries? What was the fate of those without insurance, and without jobs, if they got sick? Get some attitude and some sass. People today expect to be entertained. Let it begin.

How To 52

How To Insurance Insurance Ethics 52

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. The insurance company developed a system that tracked savings, and over a six-month span, it avoided $1.2 If scaling is the goal, consider efficiency from an exec’s perspective.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Mylan swiftly responded to the crisis with favorable pricing for those without adequate health insurance, and a plan to launch a generic version of EpiPen, but the backlash continues. Mylan’s stock has dropped from $54 at the beginning of the year to $36.60. Trump’s vulgar comments almost derail his campaign. Fake news is big news.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202