Lessons in Brand Cross-Promotions from ‘Barbenheimer’
PRSay
AUGUST 30, 2023
Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. Laura Emanuel, APR, is the managing director of Red Thread PR , a PR specialty shop part of Brownstein Group’s agency network.
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