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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Vertical is short for vertical market, which is “a market encompassing a group of companies and customers that are all interconnected around a specific niche.”

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Latin American PR Leaders on New Communication Essentials

PRSay

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Facundo Luque is a product manager jr. Connect with him on LinkedIn.

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. How can marketers cope? We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell. Call-to-Action.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. The furlough scheme and home working meant that internal communicators had to adapt how they communicated.

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Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY. We’re in the midst of millennial marketing mania. And was narcissism correlated with the exploding use of digital technology? Can technology bring the generations together? So, we decided to find out.

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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

Technology has constantly altered how we communicate since the beginning of civilization. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.