PRSay

JUNE 11, 2021

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. Given the constantly evolving news cycle, what were the challenges of measuring the results of your efforts in real-time?

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

OCTOBER 6, 2015

The study has a confidence interval of +/- 2.5% My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. B2B Customers Want Thought Leadership. Infographic: B2B Marketing Budgets Focus on Content, Digital. Content Marketing Goals and Measures.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Several studies, like this one from Ahrefs , have proven their impact.

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

NOVEMBER 15, 2016

For example, in our blog post Metrics That Inform vs. Metrics That Prove: A Guide for Content Marketers , we covered how to maintain a balanced approach to measurement to show your marketing’s impact, as well as grow it over time. It is important to decide which medium you will use (picture, video, infographic, etc.)

Case Study 40

Case Study Mobile Local Content Marketing 40

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Internal teaching can win you a buy-in. It’s up to us, the subject matter experts, to enable those around us to embrace digital and realize its full potential.”.

Strategy 60

Strategy Communications Case Study Data 60

MaccaPR

OCTOBER 5, 2015

Step 1: Gain Buy-In of Senior Leadership. This will help keep your leadership team jazzed about your content marketing efforts. Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. GR8 thought leadership insights from Jeff Sheehan Be Engaged!

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. And, so the study found that the most important companies and most relevant companies achieve their status by aligning with their stakeholder or their audience needs by taking action and maintaining momentum. 16: How the consumer driven news cycle changes PR measurement.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. Engagement with news brands online is messy and tricky to measure. In some newsrooms, particularly online publications, the personal performance of a journalist is measured by the views, shares and reaction of their editorial content.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

In the MSM, journalists who routinely parse out study findings and crunch numbers in order to report on them often self-identity as data journalists. Your key performance indicators (KPIs) are a group of measurable values that demonstrate how swiftly a marketing department is working toward its business objectives. Data-driven.

Content Marketing 85

Content Marketing Marketing Media SEO 85