Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

DECEMBER 13, 2018

” The other has not only embraced this philosophy, they’re launching entire careers around the gaming industry. They’re assuming leadership positions and influencing budget decisions. Again, one generation sees this and says “I can’t believe people watch other people play video games on TV!”

Communications 106

Communications Newspapers Trade Shows Sports 106

Sword and the Script

FEBRUARY 27, 2018

How B2B Marketing Can Get More out of Trade Shows. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. In other words, the way a CEO finds your company is likely to vary widely than the intern. Your Brand is Not the Hero…Your Customer is the Hero.

B2B 66

B2B Trade Shows Survey Study 66

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It also helps to track important industry verticals and follow the most relevant journalists on Twitter. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Don’t auto-brainstorm.

Airlines 120

Airlines Exercises Fashion Print 120

Contently - Strategy

SEPTEMBER 10, 2020

Our VP of marketing, Nick Dujnic, does an awesome video series called LiveIntentional where he takes a topic in the industry and does some lighthearted content around it. I think that ad tech has always been one of the early adopters of content marketing because it had to create a lot of content to just explain the industry to people.

Brand 71

Brand Branding Marketing Facebook 71

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Uwe Schmidt, Managing Partner, Industrie-Contact , Hamburg, Germany. “PR So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”.

Trends 52

Trends Trade Shows Agency Communications 52

Solo PR Pro

JUNE 21, 2016

Today, you do not have to be a large company with multiple offices to be national or even international. Regions that are largely supported by one or two industries can have their fortunes rise and fall based on the performance of those industries. Reach your target area or industry with paid advertising. Collaborate.

Local 41

Local How To Skype Trade Shows 41

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 15, 2020

I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Ted Seward | Carrot Top Industries , Inc. Rethinking internal and external comms. More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Marketing be nimble.

Marketing 168

Marketing Employee Content Marketing Training 168