ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. There’s nothing wrong with being entertaining on an industry panel.

B2B 178

B2B Trade Shows Leadership Conference 178

Sword and the Script

SEPTEMBER 4, 2018

In fact, the entire industry gets a vote – buyer, seller, supplier, observer, analyst – and virtually anything with substantive influence on transactions or transaction intent. For other businesses, this tendency is cultural, and the culture takes its cues from the leadership. The General’s notion is inherent in business. Talk to Us !

Industry 71

Industry Marketing Trade Shows Leadership 71

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

Conference 310

Conference Trade Shows Technology Video 310

ImPRessions - Crenshaw Communications

JUNE 26, 2019

To show leadership during a serious crisis situation. CEO involvement typically translates into valuable earned media coverage that may be used to communicate company direction for customers or partners through the megaphone of business or trade press and social media. Here are some of the most common. .

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. Authenticity is the currency that builds and sustains trust.

B2B 85

B2B Marketing Measurement Social Media 85

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 70

Automotive Mobile Technology Trade Shows 70

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Stay educated and on top of trends and look for natural ways to shake up the industry conversation.

Leadership 149

Leadership Trade Shows Healthcare Education 149

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. As marketers, this is the time for us to give away the gift of knowledge and thought leadership. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. While you probably don’t want to emulate all of Cersei’s qualities, matching her in the knowledge of your business, industry and competitors would be admirable.

Strategy 258

Strategy Trade Shows Case Study Course 258

5W PR

APRIL 13, 2020

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136

B2B Leadership Trade Shows Insurance 136

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

DECEMBER 13, 2018

” The other has not only embraced this philosophy, they’re launching entire careers around the gaming industry. They’re assuming leadership positions and influencing budget decisions. Again, one generation sees this and says “I can’t believe people watch other people play video games on TV!”

Communications 106

Communications Newspapers Trade Shows Sports 106

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations.

Publicity 78

Publicity Data Industry Trade Shows 78

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts.

Healthcare 60

Healthcare Trade Shows How To Conference 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Even if your disruptive new SaaS platform is the coolest technology to hit the industry, don’t just focus on features and benefits, and don’t get lost in jargon or technical terms.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

FEBRUARY 27, 2018

How B2B Marketing Can Get More out of Trade Shows. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. If you enjoyed this post you might also like: B2B Underestimates Effects of Thought Leadership on Sales. How the Buyer’s Journey Fell from Grace.

B2B 66

B2B Trade Shows Survey Study 66

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It also helps to track important industry verticals and follow the most relevant journalists on Twitter. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Don’t auto-brainstorm.

Airlines 120

Airlines Exercises Fashion Print 120

Garrett Public Relations

FEBRUARY 12, 2020

Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly.

Company 98

Company Marketing Mobile Content Marketing 98

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. When I left HubSpot, I specifically wanted to experience a new industry to see how the marketing strategies might change. We call these people change agents. The other piece is speaking in their language.

Marketing 74

Marketing SEO Trade Shows Technology 74

Beyond PR

AUGUST 22, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. While you probably don’t want to emulate all of Cersei’s qualities, matching her in the knowledge of your business, industry and competitors would be admirable.

Strategy 74

Strategy Trade Shows Case Study Course 74

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. Your list can include journalists and press contacts that are relevant to your industry. Radio shows. Focus your attention on people who hold leadership positions. Consider the next six months, too. Then, start developing a media list.

Writing 76

Writing How To Media Guidelines 76

Sword and the Script

JANUARY 8, 2019

You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. We are winding down “the predictions post” season where many vendors strive to show how smart they are about the industry. 2) Predictions and reaction to trends.

B2B 76

B2B Media eBook Interviews 76

Contently - Strategy

SEPTEMBER 10, 2020

Our VP of marketing, Nick Dujnic, does an awesome video series called LiveIntentional where he takes a topic in the industry and does some lighthearted content around it. I think that ad tech has always been one of the early adopters of content marketing because it had to create a lot of content to just explain the industry to people.

Brand 71

Brand Branding Marketing Facebook 71

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. 41% “subject matter experts from industry or third parties,”. 36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”.

B2B 99

B2B Trade Shows Survey Study 99

Rock the Status Quo

MAY 18, 2015

And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience.

Publicity 100

Publicity Trade Shows Google Twitter 100

PR Fuel

JUNE 16, 2021

Think about current events that are occurring in your industry, too. If there’s a lot going on within your industry, journalists might not consider your piece newsworthy at the moment. New leadership announcements . An agency will already have strong connections with journalists within your industry niche.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Uwe Schmidt, Managing Partner, Industrie-Contact , Hamburg, Germany. “PR We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance.

Trends 52

Trends Trade Shows Agency Communications 52

Solo PR Pro

JUNE 21, 2016

Regions that are largely supported by one or two industries can have their fortunes rise and fall based on the performance of those industries. If you are looking to expand into new industries or simply grow your business, broadening your geographical reach expands your choices. All markets are not created equal. Collaborate.

Local 41

Local How To Skype Trade Shows 41

Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Pre-Internet, that was because print ad space was so costly. Now it’s because attention is scarce. And one more key element – the importance of live events. Marketers thought it could all be done digitally. Building relationships.

Marketing 61

Marketing B2B Print Technology 61

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Slack can also serve you as a marketing tool, as there are industry groups on Slack that you can take part in whether or not your company uses the tool. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 15, 2020

I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Ted Seward | Carrot Top Industries , Inc. While the industry as a whole has gotten more vocal and transparent on delivering ROI, many companies will lose their way in terms of justifying external PR spend. Marketing be nimble.

Marketing 166

Marketing Employee Content Marketing Training 166