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Best Ways to Increase Credibility in the Health Industry

5W PR

The industry’s mission is to educate people on how to stay healthy, avoid illnesses, and treat diseases. Therefore, it is crucial for businesses and professionals in this field to establish and maintain a credible reputation among the public. Businesses can leverage expertise and reputation by partnering with others.

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. With these attributes, we can develop effective communications strategies and help brands stand out, manage corporate reputation, or influence opinion among priority audiences.

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Cybersecurity, Human Error and Online Reputation

David PR Group

Human error took center stage this week in the world of crisis and reputation management. The incident made worldwide headlines and PwC took a tremendous reputational hit. The other day, I attended a seminar at another accounting and consulting firm called MBAF in Miami. Think before you click. Back to human error.

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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

How to train a spokesperson? In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). 2 When I give seminars on stage, I sometimes forget I’m in the public eye. 2 When I give seminars on stage, I sometimes forget I’m in the public eye.

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Behind the Headlines with Marian Salzman

Cision

The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. How can brands keep up?

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Social media policies in order after “covfefe” kerfuffle and Kathy Griffin photos

David PR Group

I even published a sample version in How to Protect (Or Destroy) Your Reputation Online. If you need more info, a consultation or a seminar on this topic, please let me know. More details on social media policies are available here , and I reviewed dozens of them for my book. –John.

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How to Determine a Law Firm Marketing Budget

David PR Group

Events and Seminars. The post How to Determine a Law Firm Marketing Budget appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Law firms should also plan on including funding for the following: Alumni programs. Attendance at industry, trade or professional society meetings.