Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I helped lead the COVID response for the university.

Ethics 80

Ethics Data Crisis Apparel 80

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

JANUARY 14, 2020

Data collection about your car – and how you drive and where you go. It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. Telematics is data collection.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

DECEMBER 26, 2023

First, I wrote all the subheads, as I always do, so if the subhead falls short of your expectations – I own that. To fill this gap, there will be a rise in customer marketing to help customer success and account management teams orchestrate expansion, renewal, and upsell campaigns. There are some caveats to note.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

FEBRUARY 20, 2018

1) How would you characterize the state of marketing in 2018? Here are three key takeaways from my experience: a) I learned how to be a data-driven marketer. Here are three key takeaways from my experience: a) I learned how to be a data-driven marketer. b) I learned how ruthlessly competitive big brand marketing is.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

DECEMBER 22, 2020

At the end of the year, I go back through all the posts and build a list of statistics that characterize the last 12 months. At the end of the year, I go back through all the posts and build a list of statistics that characterize the last 12 months. Marketing effectiveness during a recession. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 10, 2019

The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. 1) Marketing embraces sustainability.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Waxing UnLyrical

DECEMBER 4, 2010

You mean the sun still rose in the east, and your days have been going (relatively) according to plan? Over the last 10 years, I’ve been quite amazed at how philanthropic Americans are in general. But even the most philanthropic of people go through donation fatigue. Are you sure? Makes sense to me.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Practical Law Construction

JUNE 24, 2020

Looking after your own people makes business sense and enables change: It is trite to observe that all business is ultimately people business. Your own staff will be making constant judgments about their own organisation’s performance and values. International construction and infrastructure supply chains are complex.

Construction 98

Construction Crisis Local Government 98

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. 4) Brian Solis.

Social Media 120

Social Media Marketing Pinterest Media 120

The Proactive Report

JANUARY 30, 2015

The theme this year was “How Content is Evolving to Tell Our Stories.” SF: There’s old saying that if you invent a better mousetrap, people will beat path to your door. SF: There’s old saying that if you invent a better mousetrap, people will beat path to your door. ” I was part of the panel along with -.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. Consider what happened to the team over at BP during the Gulf Oil Spill crisis. If you knocked a classmate over during recess, the teacher made you apologize. Accept responsibility for your actions.

Web 40

Web Pitching Local Report 40