Sword and the Script

MARCH 1, 2022

So, how is this different? This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals.

Software 118

Software Case Study Advertising Advertising 118

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences. Next, e-mail the link to all of your employees.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Stephen Waddington

DECEMBER 30, 2019

Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Influencer marketing is messy How we do it 9. Happy New Year.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. In executing our mission of becoming the largest capital markets communication platform we have attracted over 2500 corporate issuers, along with numerous investment banks to our suite of products,” wrote Q4 Founder and CEO Darrell Heaps in a blog post.

Software 92

Software Banking Technology Data 92

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example.

Internal 63

Internal International Data Media 63

Stephen Waddington

NOVEMBER 19, 2017

The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice. Continuing Professional Development (CPD), a hallmark of any profession, is increasingly acknowledged as critical in public relations to enable practitioners to keep at the forefront of practice.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 7, 2022

It is an essential component of business continuity planning. Without a documented plan, how would you handle a crisis? With the above data point in mind, how would your audience react if one of your users gets hurt using one of your products? How do you define crisis management? What situations can cause a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Needless to say, all of them used some form of communications effort. ESG issues will be dominating corporate communications in 2022 and beyond.”. cancel culture,” particularly related to DEI, will continue. Photo courtesy of Unsplash.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

OCTOBER 1, 2019

The solution providers serving the PR and communications space have been busy. And now onward this month’s PR technology summary…. Between memes and GIFs, we’ve started communicating with pictures again – which I’m pretty sure is an evolutionary regression – but that’s another post. click images for higher resolution).

Pitching 61

Pitching Analysis Report Video 61

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Communicate your purpose to build trust and loyalty.

Marketing 52

Marketing Storytelling Technology Community 52

Maxim Behar

JANUARY 11, 2024

We are guests in this wonderful office of M3 Communications , Inc. Hello, how are you? A big question mark is what charisma means and how it is perceived by different people. You think about your colleagues, projects, employees, customers, turnover, and everything else. Today we will focus on Leadership.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 63

Marketing Pitching Corporate Tools 63

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Watch webinar. Read transcript. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Just Who Are These Highly Productive World-Class Communicators? I'm writing a blog post on how the best communicators "go deep" and get stuff done. Expert communicators (like you) who I know have prodigious outputs.

Writing 114

Writing Social Media SEO Blogging 114