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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. New technology, new commitments. Three major broadcast networks dominated TV.

Handbook 191
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Plain Language Usually Wins 

Sword and the Script

For example, I’ve been writing a monthly summary of the news from PR technolog y vendors for more than three years now. The other was an edit using simple language advocated by the SEC’s Plain English Handbook. Extra adverbs, adjectives and buzzwords don’t make a company, or its technology, sound cool, or better or different.

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New book: AI tools for public relations

Wadds Inc.

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. Writing a book about a fast-moving area of technology has challenges. The community published two guides to tools in public relations and has been inactive since 2015.

Tools 52
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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. The handbook guides new or experienced public information officers on best practices for communicating life-safety and other urgent information during an emergency.

Meeting 97
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AP Style: How relevant is it in 2019?

Communications Conversations

Now, you could say a lot of that digital media time is spent consuming traditional news media showing up in online and social channels (and you might be right), but another big piece of that is merely social content that is definitely not ruled by the AP Style Handbook. Technology has changed communication behaviors, too.

Handbook 131
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Letter from BETT

Stephen Waddington

Community based learning and the application of technology in learning were strong themes. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook. I spent Friday morning at the BETT Show in London with a colleague from Metia.

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Platinum: Celebrating the CIPR at 70

Stephen Waddington

Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. Stodd is one of the world’s leading thinkers on the impact of social technologies on organisations. The CIPR has funded the design and publication.

Handbook 114