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#19: Building a framework for reputation management

NewsWhip

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. By the way, for anyone that doesn’t know what technical writing is, don’t worry. It comes down to product launches.

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Your profession needs you

Stephen Waddington

Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. When technology is applied to communication within an organisation it is typically to deliver improved profit rather than improved communication. It’s that control thing again.