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New book: AI tools for public relations

Wadds Inc.

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. Writing a book about a fast-moving area of technology has challenges. The book focuses on the benefits of new AI tools but highlights the need for human skills in areas such as emotional intelligence, ethics, and relationship building.

Tools 52
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. Other challenges include ethics, power, propaganda and Western bias. Table 3: Academic criticism of the Excellence Theory. You can't fake it so, to me, reality is the new perception.

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Conducting historical interviews in a transparent age

PR Conversations

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise as Saunders et al (2015) contend, from accessibility online of private as well as public information. Handbook of constructionist research. 12(1), 61-76.

article thumbnail

Conducting historical interviews in a transparent age

PR Conversations

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information. Handbook of constructionist research. 12(1), 61-76.

article thumbnail

Conducting historical interviews in a transparent age

PR Conversations

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information. Handbook of constructionist research. 12(1), 61-76.