The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Cision

SEPTEMBER 9, 2016

Despite the multitude of channels and platforms available to PR professionals today, press releases remain an important part of the public relations arsenal. There will be exceptions to this guideline; however, longer releases run the risk of losing your audience’s attention. This could be a video, photos or an infographic.

Infographics 120

Infographics Guidelines Creativity Pitching 120

5W PR

AUGUST 12, 2020

The strategies should incorporate formats like infographics, short videos, or short posts through communication channels like intranet feeds, desktop, mobile apps, and emails. At the same time, determining which content a company’s employees interact with is key in creating an effective communication and public relations strategy.

Healthcare 88

Healthcare Strategy Communications Policies 88

Cision

APRIL 7, 2017

The reality is that the general public won’t care about a particular influencer, but their followers go nuts for them! At Powerhouse, we heavily vet influencers before engaging, and if we’re paying for content, we develop a creative brief with crystal clear guidelines (none of which are meant to compromise the influencer’s authenticity).

Pitching 228

Pitching Agency Social Media Creativity 228

Presspage

MARCH 5, 2020

Here are a few of the challenges we’ve noticed PR professionals have to deal with: Messy publication processes. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. Get comfortable with rich content. Looking for an in-depth guide to getting started with SEO?

Brand 88

Brand Branding SEO How To 88

Marketwired

MARCH 31, 2016

More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. Visual content on Google and other search engines – images, video and other multimedia elements – tends to gain higher placement because it may act as a quality signal.

Technology 100

Technology Infographics Financial YouTube 100

Beyond PR

OCTOBER 5, 2016

Don’t forget, though, to mind the SEC’s guidelines for the presentation of GAAP and non-GAAP measures when highlighting financials.). Skip the CEO video – or use it only as a supplement: Bells and whistles are nice to have, but they’re not a necessity. Avoid issuing a release at the top and bottom of the hour.

Financial 99

Financial Video Guidelines Infographics 99

Presspage

NOVEMBER 6, 2017

The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns. Number of pageviews for publication on own website. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. .

Blogging 68

Blogging Education Resources Creativity 68

Marketwired

APRIL 19, 2016

This is not only part of most newswire’s editorial guidelines; it is the most critical element in writing shareable content. When you zero in on your audience, you can tailor your angle to meet their specific interests or pain points, and you can target your distribution by an industry-specific and/or location-specific newsline.

Writing 100

Writing Guidelines Infographics Social Media 100

Buzzstream

APRIL 10, 2019

Some of your audience segments will be made up of high authority publications and influencers that will greatly benefit from completely custom emails. Posting content that gets picked up or mentioned by publications. Here are a few ideas to get started: Create a video that highlights the key points in your article. Amplify Buzz.

How To 125

How To Data Community Groups 125

Contently - Strategy

JUNE 11, 2020

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. They had an obligation to share their knowledge with the public. Some of the top-performing stories in our dataset came from companies putting a unique spin on the public conversation.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. They had an obligation to share their knowledge with the public. Some of the top-performing stories in our dataset came from companies putting a unique spin on the public conversation.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Bad Pitch Blog

AUGUST 18, 2011

So here''s a cross-post from Strategic Public Relations. --. There are planning rules and guidelines worth their weight in gold (audience/goals/measureable objectives/strategy and tatics). Far too often, marketers let formats serve as rules instead of guidelines. Then I remembered, you don''t read my other blog.

Marketing 42

Marketing Print Guidelines Wikipedia 42

Buzzstream

FEBRUARY 1, 2018

(Though, if you’d prefer to receive this information in its original audio and video glory, you can get the recording.). And to do that, we’re going to look to a professional video game player. For example, some link types could be guest post, infographic, or resource page. So let’s dive in.

Data 67

Data How To Analysis Comparison 67