MaccaPR

MAY 12, 2016

Now keep your seatbelt fastened, make sure your seat backs and tray tables are in their full upright position and prepare yourself to take flight as I reveal 17 chunks of wisdom I’ve learned over 30 years in PR [ Download Tip Sheet]. Return Phone Calls. Find satisfaction in the success of your competitors. Unless I ask you to).

Reputation 48

Reputation Newspapers Meeting Blogging 48

PRSay

AUGUST 12, 2016

I’ve been at adidas America for over five years now, working my way up the ranks of the Public Relations department and now sitting in the Portland-based Newsroom. Honestly, EVERYONE today with a phone and WIFI is their own media outlet, so the competition to break stories is endless. Hopefully we can host another chat again soon!

Storytelling 60

Storytelling Social Media Sports Strategy 60

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. I’d have to say the work we’ve done for Bullhorn over the last five years. What is your area of specialism/industry?

Interviews 28

Interviews B2B Blogging Real Estate 28

MaccaPR

NOVEMBER 20, 2018

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Guided by the principle that the best way to learn how to do something correctly is to see how it should NOT be done, here are five ways to frustrate and outrage any media who might try to visit your newsroom. #1

Mobile 91

Mobile Corporate Survey Web 91

Shift Communications

AUGUST 3, 2016

In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. If you have too many goals your plan will be stretched into too many directions and have a smaller chance of being successful. . Success can vary by audience, but you’ll always be accountable to prove it.

B2B 60

B2B Interviews Strategy Product Launch 60

ImPRessions - Crenshaw Communications

JULY 18, 2017

But how do you ensure the success of a given survey? Like any PR vehicle designed to generate positive press response, the success of even an inexpensive omnibus survey begins with careful design and a strong media strategy. A brand-sponsored survey is a time-honored tool for public relations. Newsjack where possible.

Survey 136

Survey How To Construction Data 136

Cision

MARCH 23, 2016

Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients. What’s your key to success? Learn how to do it in 6 steps with Cision’s free tip sheet!

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

MaccaPR

JANUARY 19, 2015

That’s why, at this time when thousands of soon-to-be college grads are hitting the pavement looking for their first PR job, we wanted to share these five common mistakes we see entry-level applicants make that guarantee we won’t get past the introductory email, let alone open your attached resume.*.

How To 48

How To Agency Writing Interviews 48

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# At least five things to think about 1.

Facebook 107

Facebook Privacy Twitter Social Media 107