Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. SEO vendor Semrush Holdings (NYSE: SEMR ) tech startup Prowly announced second quarter earnings.

Publicity 86

Publicity Survey Enterprise Pitching 86

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? This is why SEO is vital to any organization. The bottom line is that the content needs to be optimized for SEO and engaging to receive valuable earned media.

Data 60

Data SEO Engineering Strategy 60

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? It is difficult and expensive to attribute financial value to these areas.

Measurement 67

Measurement Twitter Tourism Social Media 67

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. PR takes on content and SEO duties. “PR

Survey 178

Survey Marketing B2B Study 178

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. And is that awareness beneficial to the nonprofit, or is it going to see its reputation somewhat diminished because of the ridicule this campaign received. As of last night, fans had donated just over $201,000. Lead by example.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. But they are also the most costly solution.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. But they are also the most costly solution.

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . You own a business and want to increase sales. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. 20) Mack Collier. Fan-Damn-Tastic Marketing Show. Managing The Gray.

Social Media 120

Social Media Marketing Pinterest Media 120

Flatiron Communications

FEBRUARY 2, 2019

It’s not a measure of whether a candidate will ultimately succeed in the job, but rather one that speaks to his or her currency and experience. The downsizing of news rooms for financial reasons. _ Q24) Which corporate executive suffered the greatest loss in reputation in 2018? Here is the latest iteration. WBBM-TV __.

Media 41

Media Public Affairs Journalism Retail 41