PRSay

FEBRUARY 4, 2021

debut in August 2018, TikTok quickly became popular with kids for the silly dances and comic facial filters seen in its short cellphone videos. In October 2020, Ocean Spray received an unexpected boost from a user-generated TikTok video. The clip went viral and Ocean Spray responded by giving the man a new pickup truck.

Brand 176

Brand Branding Film Viral 176

David PR Group

OCTOBER 6, 2017

The First Amendment and social media don’t mix. His disparaging words were captured on video and posted online, turning him into a viral sensation. The post First Amendment and Social Media Don’t Mix appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Social Media 73

Social Media Airlines Media Reputation 73

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Social media will continue to become more disparate The internet is becoming a fractured place again.

Trends 78

Trends Social Media Community Viral 78

NewsWhip

DECEMBER 31, 2019

Best Socially-conscious Brand. Best Activation on a Viral Moment. While everyone looks forward to Spotify Wrapped and Google’s year end video inevitably tugs at heartstrings, another brand used viewing data to show us what we watched this year. Best Brand on Twitter. Best Legacy Brand. Most Inclusive Brand. First up: Data.

Brand 78

Brand Branding Film Instagram 78

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

Cision

MAY 24, 2016

Moderated by John Corrigan, the Times’ assistant managing editor of Arts and Entertainment, the four panelists discussed the influence of the Internet and social media on the newsroom, what communication professionals can do to step up their outreach game and how they decide which pitches to follow up on and center their stories around.

Film 211

Film Pitching Print Journalism 211

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. He also sold ‘Birds Aren’t Real’ merchandise and created a significant social media presence for the group, which continues. He crafted a conspiracy theory on the spot declaring that the U.S. Wake up America!

Reputation 78

Reputation Government Film Viral 78

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49

5W PR

NOVEMBER 14, 2023

Ruby Barker from Bridgerton Had Psychotic Breaks Due to the Show and Calls Out Netflix For Lack of Support – During and after the filming of Bridgerton, actress Ruby Barker was hospitalized due to psychotic breaks. Celebs, social-media influencers , and content creators all over are obsessed with this latest nail trend.

Trends 78

Trends Fashion Film Viral 78

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Smirnoff vodka (largest anamorphic painting). Big League Chew (most people – 721 of them!

Viral 88

Viral Marketing Guidelines Local 88

Cision

DECEMBER 26, 2017

Celebrity endorsements, paid ads, street signs, commercials, short films, interactive content, special contests — nothing is off-limits to an explorer. Cultivate a reputation through earned and social media by working on causes beyond revenue-driving efforts. Jester brands crush the competition on social media.

Brand 273

Brand Branding Consumer Social Media 273

Mindful Marketing

OCTOBER 17, 2020

In a social-media-driven world, marketers increasingly face a dilemma: Should they keep communication control or slide into the passenger seat and allow someone with no professional experience and little company commitment drive their promotional strategy? I wasn’t in control of the car, they were.

Consumer 68

Consumer Viral Video Social Media 68

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film. It often takes decades to build a strong, respected brand.

Airlines 87

Airlines Financial Film Viral 87

NewsWhip

AUGUST 10, 2022

Across the web and social media the movie dominated in terms of public interest, easily making it the most popular movie of the summer. Even if the new Minions movie, The Rise of Gru, wasn’t on your list of must-sees this summer, you might have caught wind of a viral trend that made waves on TikTok.

Comparison 78

Comparison Film Viral Trends 78

Norton's Notes

DECEMBER 21, 2016

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. image credit s-media-cache-ak0.pinimg.com).

Social Media 28

Social Media Viral Film Media 28

Prohibition

JULY 21, 2023

It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. Warner Bros. That’s right – Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Prohibition

MARCH 31, 2023

With the world of social media constantly evolving, almost anyone and everyone has the ability to become an influencer. Samseats First up we have Sam Eats, who blew up over TikTok through his aesthetically pleasing videos. Currently sharing her best recipes for the month of Ramadan.

Social Media 62

Social Media Instagram Film Viral 62

Karen Freberg

MARCH 31, 2022

.” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. ” I do not have a full video of the entire class session. Social media is first and foremost social! Stories are key to be successful in social media today.

Social Media 85

Social Media Film Industry Viral 85

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Invest in an HD video camera.

Video 87

Video Facebook Twitter Viral 87

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Critical Mention

MAY 1, 2018

Forty years later, Star Wars is still one of the most successful film franchises of all time. Red Bull came up with, produced, and filmed the event. They did this by passing around the tape promoting it as “real video diary footage,” which became the first use of “viral content” to build hype.

Film 73

Film Viral Newspapers Sports 73

Mark My Words

FEBRUARY 23, 2018

Thanks to social media people with no formal training in public relations can broadcast their complaints, no matter how trivial, to an audience to rival that of most nationals. Recently Poundland received a slapdown from the Advertising Standards Authority over its “Elves behaving badly” social campaign.

Print 60

Print Viral Film Construction 60

PR in High Definition

SEPTEMBER 24, 2019

This is where good PR work comes in – there is no fixed rule; an effective media relations practitioner just knows. The age of social. There’s a misconception that these Social Media Editors post what they’re told to. Before each video plays, usually there’s a short advert. News been framed!

Media 54

Media Newspapers Journalism Video 54

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall.

Digital PR 161

Digital PR Tools Pitching Film 161

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Legos' Corporate History Video. Your brand can share storytelling moments from its company history with your key stakeholders, too.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

SEPTEMBER 13, 2016

Originally characterized by Lochte as his being robbed at gunpoint, the claim imploded thanks to security camera video footage and other information that proved the tale was a fabrication. Keep in mind the quote (variously attributed to Groucho Marx, film magnate Sam Goldwyn and comic George Burns): “The secret of success is sincerity.

Crisis 48

Crisis Airlines Reputation Corporate 48