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Dramatic Emotional Exits And Destroyed Reputations

Melissa Agnes

But as someone who’s unfortunately taken the same path as Hannah, albeit in less dramatic fashion, I’m here to tell you that the destructive exit is not all it’s cracked up to be. The long-term reputational repercussions of a dramatic emotional exit. Food for Thought Online Reputation Management'

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4 Brands Running Successful Brand Journalism Programs

Cision

McDonald’s’ brand journalism strategy helped them take control of their brand reputation, turn public opinion in their favor and mitigate what could’ve been a crisis. Share the stories that showcase your brand in a positive way to strengthen your reputation and attract supporters.

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Top nine PR crises so far for 2019

Prohibition

1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations. 4) A total fashion disaster: Gucci’s blackface sweater. 5) A phone company who didn’t communicate: Huawei’s damaged reputation.

Fashion 75
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Why it’s important to secure coverage for your product

Prohibition

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112
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Free White Paper! Build a Brand Journalism Program

Cision

Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics.

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Behind the Headlines With Adriana Stan

Cision

What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. It involves a mix of reputation-building and personality-driven outreach for the people behind the brand.

Fashion 120
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Thinking Critically with Robyn Stevens

Critical Mention

Being fashionably late in world of social media just doesn’t work. One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Where do you see PR going in the next five years?