ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Have a structured and detailed run-of-show.

Pitching 185

Pitching Survey Video Examples 185

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Getting all the cyber risks measured and assessed is required for a better user experience. The convenience? Impeccable.

Social Media 87

Social Media Media Mobile SEO 87

Beyond PR

MARCH 22, 2018

Just measure it in inches.” You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Social Media – Twitter, Instagram, Facebook, YouTube, etc. ” — Andy Warhol.

Media 75

Media Radio Newspapers Print 75

Waxing UnLyrical

SEPTEMBER 13, 2012

The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. It’s a far more visual experience to check out a person’s influence print. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Measurement 73

Measurement Print Analysis Journalism 73

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. If the answer is predominantly Facebook, then the story you’re trying to tell should be adapted to work on that platform.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. If the answer is predominantly Facebook, then the story you’re trying to tell should be adapted to work on that platform.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

JUNE 2, 2011

At six weeks, they claimed to have sent out some pitches and some introductions. Then… upon asking to see the pitch and introduction, the PR pro said, “no problem,&# and promised to send an email along for review, along with a list of whom it would go to. So after that, we insisted on seeing the first pitch.

How To 76

How To Pitching Local Interviews 76

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. A company Facebook page might get hijacked by critics. Legal, HR, sales and IT are, at their core, people—with motivations, uncertainties, confusion and fear.

Marketing 87

Marketing Resources Technology Internal 87

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. They don’t.

Measurement 52

Measurement Communications Survey System 52

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: PR Measurement ).

Survey 178

Survey Marketing B2B Study 178

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Measure your lists’ success.

Pitching 40

Pitching Media Radio Print 40

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. To increase the chances of getting coverage, those pitching major outlets like USA Today (whose readership is between 60 and 65 percent mobile) should make their information visually appealing, accessible and easy to read on a small screen.

Trends 120

Trends Mobile Media Print 120

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 63

Marketing B2B Print Technology 63

Cision

MAY 4, 2015

Monitor conversations across Twitter, Facebook, Instagram, LinkedIn, YouTube, Glassdoor, Yelp and more. Measure the most effective content and optimize strategies for ROI. It is designed to help communicators build relationships with influencers and prospects, distribute and amplify quality content, and measure and report success.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. 9/mo for Individual plan. The free version has a limited dataset.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. 9/mo for Individual plan. The free version has a limited dataset.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This is an important point, because you want to be able to measure and compare results over time.

Tools 162

Tools Media Software Analysis 162

The Proactive Report

MARCH 16, 2016

For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. Q5: Why are visuals important when pitching the media? Even if they’re a “print” outlet. No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story. Q5: Why are visuals important when pitching the media? Even if they’re a “print” outlet. No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

Waxing UnLyrical

NOVEMBER 30, 2010

In the months that followed he gave me the opportunity to research, plan, pitch and ultimately implement the site. How you effectively research, plan, pitch and implement a university blog is more information than I will ever be able to fit in a single blog post. Thankfully he was on board with the blog idea. But I’m not hard to find.

Blogging 60

Blogging How To Social Media Community 60

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. When I first got into communications, social media was met with “Oh, so you Facebook all day. Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. What’s your real job?”

Data 120

Data Nonprofit Analytics Instagram 120

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Bad Pitch Blog

AUGUST 11, 2009

Play Hard to Get Like Joyce''s Ulysses or any David Lynch film, a well-crafted pitch should be nearly impenetrable to mere mortals. For good measure, spell things phonetically and use random, Faulknerian italics. Quantity Trumps Quality In a perfect world, PR people would carefully tailor each pitch. PR GOLD!!!!!!!!

Pitching 102

Pitching Twitter Facebook Report 102